June 23, 2024 - July 2, 2024
Last Updated: Mon. 11/04/2024
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MAP INDEX
| 7-02-2024 |
Disinterest Narrative. Know your audience.
Toyota is well aware of the resist most people have to change. Even
the thought of "hybrid" results in an emotional response.
I've seen it an amazing number of times over the decades. That's why
100% of new Camry are now hybrids.... over a decade and a half after
introduction. Slow was key. Other vehicles already transitioned
without issue. Heck, in Europe Prius is now only available as a
plug-in. A side-effect of such a subtle approach is it gives a
different impression: "Humm , seems that Toyota does not look interested
in going in EV territory even in PHEV territory." That has been
an effective means of breaking the status quo. It continues too.
I replied: Patience. Seeing Toyota's battery production investment in North Carolina continue to grow, now $14 Billion with the hope of around 5,100 direct jobs, tells the real story. It simply make no sense jumping into the market with high-volume choices until next-gen chemistry & platforms are established here. We'll see fruits of that effort emerging in 2026. So many current players want quick results, it's supporting a narrative of disinterest. For perspective beyond Toyota, look no further than the NEVI complaints. Lawmakers are supposedly unhappy about the $5 Billion for EV chargers only delivering 11 stations so far. Who giving any critical thought would have expected faster turn-around? The planning, approval and contracting process takes a long time anyway. Adding to it the long backlog of equipment orders (like transformers), how could it go any faster? Like what we saw with Prius, true changes to the status quo take many years. There's a lot preventing sustainable high-volume sales at a profit. Our market isn't ready for mass acceptance anyway. Offerings related to DC are chaotic with speed, reliability, pricing and NACS adoption. What I look forward to is simple expansion of level-2 support. For example, one of the resorts in Northern Minnesota just filed for a digging permit to deliver 18 lines, each 240 volts. That's awesome. You can easily recharge entirely while staying there using nothing but your own EVSE and they need to do very little beyond that initial wiring investment. Imagine the stir it will cause for neighboring resorts, like the one I own a timeshare week at literally just a few miles down the road. |
| 7-02-2024 |
Self Defeating. This article start stirred discussion: "I have some really bad Cybertruck news. After 5,000 miles and several road trips, it saddens me to say that I have not experienced any issues at all. I was expecting a lot of dramatic problems I could document and monetize. Tesla problems = $$. Sadly my Cybertruck is perfect." That level of sarcasm toys with the "vastly superior" attitude. Avoiding that last sentence is advised. The new recalls to fix the large wiper and to fix the panel adhesive aren't a big, nor was the first recall to fix the accelerator-pedal. That is confirmation though of not being perfect. As for $$ problems, the significant price drop would seem to fit into that category. Anywho, this was the comment I saw posted in reply to the article: "Haters will hate this". He clearly hadn't thought that comment through. Most people tend not to. They have a talk-point at the ready and use it whenever someone triggers rhetoric content. I fired back at that with some critical thought, quite curious if I will get a reply: And enthusiasts will turn a blind-eye to constructive criticism. We've seen this before. Even if the feedback will help evolve the product to help make it a better offering, they will fight anything perceived as a change that will dilute image of the vehicle just prior to launch. Evolution of the vehicle/platform is challenged as a result... rather than being support. They never want "this" to become "that", so they hold onto their status quo by replying with a cliché rather than addressing substance. It's self defeating. |
| 7-01-2024 |
$25 Fee. A friend of mine asked at interesting question. He wanted to know how electricity from the 240-volt outlets being installed at a vacation resort up north would be paid for. Not having any perspective on how much it actually costs to recharge, it's easy to assume lots of electricity and it being very expensive. Without any perspective, that's an easy trap to fall into. I had to think about the question for awhile. What kind of answer could I provide that would far perfectly into context of why people rent a week at a resort anyway. Why are they there on vacation? Some bring their boat up for fishing. Some resorts on big lakes offer a boat slip. Allowing you to keep your boat in the water the entire visit is a major convenience. The same type of convenience goes for those who travel to a golf course for vacation. You can have a cart at the ready. It's something you pay for in addition to the lodging. Why not do the same for plugging in? Upon making a reservation, you check the box specifying you would also like a parking spot providing an outlet. Getting billed a flat $25 fee would likely cover usage and address concerns of my friend for the expense of electricity use. Turns out, it did. He said that could be a reasonable approach. |
| 6-28-2024 |
Ongoing Rhetoric. You don't even need the text to be
quoted in this case. It was just more of the same old stuff.
Their rhetoric goes on and on, never accomplishing anything. It's
basically just an effort to shut us up. They fear their own status quo
changing... a break up of their niche. Sound familiar? That was
the same nonsense I saw with Volt. Enthusiasts feared lose of purity.
Their appeal to a very limited audience looks impressive with so much
cherry-picking. But put up against the wider consumer base... ordinary
consumers... push of range, power and speed falls apart... hence, rhetoric.
I was all too happy to point out why: Not only is that false, it also contradicts others who accused me of repeating the same message over and over again like a broken record. If you are going to shoot the messenger, stick to the same story others are using. Of course, if it was true, you'd simply point out story differences. Reality is, it comes down to messaging. Most people here are trying to appeal to other enthusiasts. Toyota's audience is quite different... mainstream consumers, those who shop their showroom floors. That's why longer taking efforts... like the upcoming two models of 3-row-seating BEV... don't have to follow the "behind" narrative. Think about what their audience is concerned about. Infrastructure shortcomings is at the top of the list. That means no matter how amazing an offering is to an enthusiast, they simply won't care. They are perfectly content just waiting until public chargers become commonly available. Ironically, it's plug-in hybrids that will assist with that infrastructure progress. Enthusiasts fight what could serve as a valuable ally. DCFC installs are painfully slow and extremely expensive. For example, I have been watching the big resort area in north-central Minnesota. One of the biggest in the area just filed for a digging permit yesterday to install 240-volt lines... 18 of them! That enables them to offer an outlet for charging to any visitor there looking to plug in. Go ahead, make up whatever story you want about me here. This audience isn't what matters. |
| 6-25-2024 |
1,125 miles. With summer in full swing, I was curious what kind of on-going efficiency would emerge. How high would that average settle? After several weeks of not resetting, it was time to try capturing more drive video. So, I took a photo to preserve the observation. It included a variety of driving, which included a day-trip and hauling around the e-bike on a hitch-rack in back. 4.1 mi/kWh was awesome after so many miles! That was roughly what I had been hoping for when it comes to giving feedback when someone asks what to expect as an owner. Saying "a little over 4" is simple to convey and understand. That will give you about 250 miles of range. No complaints with that. |
| 6-24-2024 |
Efficiency Downplay. Gotta love this: "On road efficiency doesn't mean much if it doesn't charge well." It's a sign of desperation when a core argument point changes. For the past 2 decades, operating cost was a fundamental selling point. It was all about saving money from using cheap electricity rather than expensive gas. But when Toyota got into the game, the term "efficiency" was twisted to refer to range instead. It was an absurd perversion of what it meant transition away from combustion engines. Since when did a larger battery make the vehicle operate better? It was as desperate as having a larger gas tank. Addressing actual consumption was evaded. Heck, even just bringing up the topic made you anti-EV. Ugh. Reason why is obvious. Leadership is perceived as whomever is pushing limited farthest. It was range. Now, it is DC charging speed. Why? Promotion of plugging in has been the convenience of recharges at home. 90% of owners charged at home, taking advantage of cheap electricity overnight. Using less electricity in the first place not only equates to a savings at home, it also does at home. A more efficient EV will need less electricity... which means lower cost, as well as less time to charge. In other words, this latest downplay falls apart the more you think about it. I kept my reply to the nonsense brief though: Who do you think is gullible enough to fall for that nonsense? Efficiency equates to cost savings. Regardless of whether you are driving a short daily commute or a long occasional road-trip, using less electricity for those miles is a benefit. Saving money means a lot. |
| 6-24-2024 |
PHEV Gamble. Looking back 5 years later, it is easy to rewrite history: "GM killed it because it was based on the Cruise, and they wanted to close that factory." Since most people don't bother to research current happenings, it is quite reasonable to expect any type of study to figure out what happened in the past to be anecdotal at best. It's far to easy to overlook detail and to make assumptions. Now that PHEV are making a return for GM, who was once considered the leader in that market, there's lot of room for error about how things will actually play out. In fact, that is the basis for many of these personal log entries. Even when people are part of that history, if they don't learn from mistakes they are likely to repeat them. That means not even knowing the mistakes will almost certainly invite the very same problems to emerge. In this case, that should be obvious. The goal is not engineering superiority, it is to sell vehicles to make money. Ugh. Anywho, this is what I had to say about the "killed" conclusion on the gamble GM took: GM killed it because it was unprofitable, inefficient and didn't appeal to its own customers. As a platform for introducing & establishing the technology, Volt was quite effective. But with those shortcomings, the decision was to invest more in BEV rather than spread their PHEV tech. It was a gamble that the market was further along than it really was. Better battery chemistry & packing along with build-up of infrastructure was a long way off still. |
| 6-23-2024 |
Trip Planning, effort. If you fail to plan, you plan to fail. Taking a little bit of time for reconnaissance can result in a huge payoff later. There's nothing like scrambling when you are in dire need. Ugh. Why is that so hard for some to grasp? I know, it is a personality trait. Some are simply reactionary in nature. They don't see a benefit from preparing. That's how we get comments like this: "You want to go check on chargers with your spare time be my guest. It's not something I'm wasting my time on. Too much effort I just want to get to my destination I'm not a charger investigator. Rubbish suggestion." Oh well. It's his loss. This was my reply: I provided a suggestion about reliability & safety, you replied with "can't predict if someone else will be using them". Such a change of subject is evidence of buyer's remorse from not having researched enough before purchase. Note that usage information was already pointed out as being available real-time. For many DC fast-chargers, you can see how many are in use from both the provider and third-party apps. That's quite a handy, especially if you are using ABRP. It will automatically present that information as you drive. |
| 6-23-2024 |
Trip Planning, advice. He refused advice from others. Apps can be very informative. When you have tools readily available and those with experience sharing advice, why dismiss that? He didn't want to change anything. Driving a BEV on a road trip is supposed to be exactly like an ICE. If electricity was needed, he would start searching for it then... like you would do when in need of a gas station. Ugh. This was his reply: "Nope. I'm not doing that. I'm not pulling off the freeway and investigating chargers and my trips. I'm assuming they're 80% not working moving forward and only using the BZ for commuting from now on." When we are on trips, we randomly pull off anyway looking coffeeshops & bakeries. Making discoveries is part of the experience. Anywho, I will keep trying to see if I can eventually get a like. So far, he doesn't seem upset enough to run away entirely. I asked: We are trying to help you now, but don't like the suggestions. Clearly you didn't research before purchase. PHEV are for those who don't feel comfortable with BEV yet. Why when you already own a BEV are you so fiercely against trying to make owning it easier? |
| 6-23-2024 |
Trip Planning, consequences. This happens when you don't plan: "Chargers are there they just aren't working. Vandalized or not working for technical reasons was what we ran into." He felt very uncomfortable and quite frustrated by the time he finally found somewhere to plug in. It was the result of just assuming. In other words, being proactive can really pay off. Choosing a reactive approach... which his "if needed" reply confirmed... was a bad idea. My follow up suggestion to his posture was: That is why you have a plan prior to leaving. As you drive out, you stop to verify those chargers are actually working. Then on the way back, you already have assurance of an uneventful return. Checking ahead of time also gives you an opportunity to scope out the area. |
| 6-23-2024 |
Trip Planning, he didn't. An attempt to circumvent owner's
remorse is challenging. With this for feedback, the situation isn't
encouraging: "Never again until the charging infrastructure is reliable and usable."
Absence of patience combined with assumptions is a recipe for outcomes like
this. He clearly wasn't prepared for the trip. Not planning can
result in a "never again" post of frustration... something
preventable. That's why I am among those who strive to set realistic
expectations. Here's more of that effort: That's an invitation to climb up on the soapbox. Hope you find something in this enlightening... Commercially funded DCFC installs have been slow and will continue to be for years to come. Even with best of intentions and strong efforts to overcome red-tape, equipment is limited. Wait times for transformers are painfully long. Meanwhile, government funded DCFC installs (NEVI for state corridors) are expected to deliver much for another year still, and that's only phase-1 to cover 50-mile intervals among a few select highways. There's the added complication of NACS support too. Basically, even though BEV have moved beyond the early-adopter stage, our infrastructure has not. That means it will be 4-5 years still before we see true leaps forward. Reason being, there are many still fighting to retain the status quo. It's an uphill battle for us. That means seeking out backup charging locations for when road trips don't go as planned. You'll find a dependable level-2 a nice assist you may not ever need, but have in your back pocket just in case. Sorry, but that's how change works. In the end, you benefit from discovering opportunity from having learned about places you would have otherwise driven by without ever stopping. Road trips aren't just about the destination. After all, this is a rare opportunity in history to be a participant in what will have a profound affect on the world for our children. |